Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Dogs need #secondchances. Donate!
Contexte
This is an ASPCA sponsored ad from Facebook that appeared in 2015.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
The ad is playing on emotions with a sad dog in bad living conditions. Asking if the dog deserves a second chance makes it personal by implying that your donation gives him a second chance. It's not harmful because it's showing a very real situation.
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