Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Lack of Gun Control is Bananas Oxfam Campaign
Contexte
This ad was the outer shell of the Metro Express on June 27, 2012. It was created by OXFAM and is meant to inform the public about the Arms Trade Treaty.
Technique utilisée
Simplify Ideas
Pourquoi est-ce un message d'influence?
This ad simplifies complex ideas & plays off viewer's emotions. The idea that bananas are regulated more than deadly weapons is frightening & meant to motivate the public to ask the US govt to support the Arms Trade Treaty. Dangerous? Not sure.

However, the second (with the green background) it not effective at all. It does not clearly convey the message-- originally I assumed that it was calling for less gun-control policies.
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