Mississippi Promotional Ad

Est-il bénéfique ou nuisible?

BÉNÉFIQUE NUISIBLE

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Mississippi Promotional Ad

Contexte
The 14 posters in this campaign, which were sent to Mississippi schools, combat stereotypes about the state. In smaller print, the posters describe in detail the achievements of native authors, athletes, scientists, and businessmen.
Technique utilisée
Simplify Ideas
Pourquoi est-ce un message d'influence?
While these posters are meant to create a positive shift in opinion, this poster contains misinformation. This poster implies this surgeon was the first to perform a heart transplant in the world. This is not true, nor was he the first in the U.S.

Comments

  1. user-avatar
    Nate Ebert
    lun 11/02/2013 - 22:53
    Nate Ebert
    It is effective, but it is not dangerous.
  1. user-avatar
    Emma D.
    mar 12/02/2013 - 01:06
    Emma D.
    The poster is not dangerous, but it provides misinformation and could end up hurting the state instead of trying to help it.
  1. user-avatar
    Ray C.
    mar 12/02/2013 - 01:10
    Ray C.
    This poster shows to break the sterotype of Mississippi being a place home to hillbillies and hicks. It uses a metaphor, through the medical achievements that have taken place in the state. They use it positively for people to change their way of thinking and influence what they think of the southern culture in Mississippi.
  1. user-avatar
    AEW
    mar 12/02/2013 - 01:12
    AEW
    This poster is not dangerous. The people of Mississippi may take pride in it, but to most other people it is not a big deal.

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