Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Equality Facebook Icon Graphic
Contexte
This image went viral on Facebook the week of 3/24/13. People were encouraged to use it as their FB profile picture to show support for marriage equality during a week when the Supreme Court would begin hearing two cases that impacted gay marriage.
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
It uses an equals sign to raise awareness for support of gay marriage. By posting it to FB, the chance of people seeing it increases. A record number of people changed their profile pic to some version of this, so as to associate their personal 'brand' with the cause. No danger except blind obedience to FB.
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