Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Is the Grass Greener Without Blue Crabs?
Contexte
In spring 2006, the Chesapeake Club launched a public awareness campaign, incl. this billboard, to prevent runoff of dangerous toxins from fertilizers into the Bay, killing the blue crab population.
Technique utilisée
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Pourquoi est-ce un message d'influence?
The cause is to save crabs from pollution. It wants homeowners to change their behavior - use lawn fertilizer properly & protect the environment. It makes people aware of the consequences of their actions.
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