Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
Translate to other languages
Unpaid Tobacco Spokesperson
Contexte
This is a billboard or print public service announcement that's designed to make people realize that celebrities are themselves unpaid tobacco spokespeople for cigarettes by making smoking look cool.
Technique utilisée
Attack Opponents
Pourquoi est-ce un message d'influence?
It seems to be activating people's anger towards celebrities or criticizing them for their socially irresponsible behavior. Celebrities ARE role models whether they want to be or not.

Logic.
No
testimonial or fear
effective
Share Your Ideas