Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Littering is dumB
Contexte
This ad is raising awareness of littering behavior by connecting it to a person's personal identity. The message is that if you ever throw trash on the ground, you're a "litterer" and that's not a good thing to be.
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
Created by the city of Toronto, this magazine ad aims to link littering to personal identity.
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