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BP CSR Video Shows Gulf Clean-up
Contexte
Following the 2010 Gulf of Mexico Oil Spill, British Petroleum (BP) produced and broadcast several TV commercials aimed at communicating its concerns to the American people. Title: BP Gulf Coast Update: Our Ongoing Commitment
Technique utilisée
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Pourquoi est-ce un message d'influence?
BP "feel good" spot attempts to assure Americans that all is well and it is business as usual. Notice what is not said or shown? Obviously, a year out from the accident, when this ad aired, all was not well and is still not.
technique is emotion
yes effective
Emotion technique
Mostly effective
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