Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
Translate to other languages
Ikea's Facebook Showroom
Contexte
This is a video about the success of a Facebook viral marketing campaign, where people win furniture for tagging themselves in photos that feature Ikea products.
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
The approach to viral marketing flatters the customer and uses their social networks for marketing purposes.
Comments
No Comments Yet
Share Your Ideas