Clickbait for Car Insurance

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Clickbait for Car Insurance

Contexte
This is a form of sponsored content (or native advertising) that was found at the bottom of the MyFOXChicago.com news website. It looks like it might be about driving rules but when you click, you read that it's an ad for car insurance.
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
This form of advertising is in disguise because people may think of it as informational content and not realize it's persuasive in intent.

Comments

  1. user-avatar
    Lance M.
    sam 04/06/2016 - 00:30
    Lance M.
    This message is propaganda because it is telling someone if they don't know this rule than they are stupid. This is probably beneficial to the community as it most likely will help them with this new rule. They are saying you are stupid if you don't know this so you want to read it. This appeals to social fear because nobody wants to be or feel stupid.

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