Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Commercial asks: How Smooth is Alcohol?
Contexte
This 1-min commercial has a significant tone shift at the :24 second mark, in which the discussion of how six generations of Swedish citizens have enjoyed the "smoothness" of Taman liquor is counterposed with the consequences of drinking to excess.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
While this commercial does have a positive social message about being a conscious consumer of alcohol, the consequences in part 2 are so heavy-handed as to, actually, turn off the intended audience.
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