Bosch Ad Says Surveillance is Easy

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Bosch Says Surveillance is Easy

Contexte
This is an billboard ad for Bosch, which makes video surveillance equipment for small businesses. It was found in the Chicago O'Hare airport in Terminal 1.
Technique utilisée
Simplify Ideas
Pourquoi est-ce un message d'influence?
This is advertising that targeting business people but it is also making video surveillance seem like just a normal everyday part of business. Could be dangerous if the public is unaware.

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