Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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I'm a Mac
Contexte
This particular clip includes the "I'm a Mac I'm a PC" ads from 2006 to the present day, according to the creator of the video, YouTube subscriber, All your Mac Desires - Answered. Of course, the ads were created by Mac marketers.
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
These commercials has successfully gathered a following for the branded, Mac. Posing the Mac user as young and hip, while the PC user is old and boring. This attacks not only the PC products, but the users as well, harmfully destroying PC's rep.
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