The Best Coffee for the Best YOU

Est-il bénéfique ou nuisible?

BÉNÉFIQUE NUISIBLE

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The Best Coffee for the Best YOU

Contexte
Starbucks advertisement for their coffee.
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
The use of the word "you" connects to the audience. The advertisement is propaganda because it equates drinking the best coffee (Starbucks in this case) to being the best version of you.

Comments

  1. user-avatar
    taylor
    mer 21/02/2018 - 22:19
    taylor
    I think this is a good thing because coffee does help you wake up in the morning and it tastes really good. Many people cant live without it.

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