Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Making Sound Sexy
Contexte
This is a retail add to sell headphones by A1, it appeared in several tech magazines.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
This ad employees the technique of emotion by sexualizing the ad, for instance the earbuds are shaped like breast and the copy is aligned to look like a bikini bottom. Its use of imagery objectifies the body of a women and therefore it is harmful.

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