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Taco Bell: Where the old live young
Contexte
Taco Bell commercial, aired during the 2013 Super Bowl
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
This commercial affectionately presents elderly men and women acting like stereotypical teenagers. At one point they hangout and eat at a Taco Bell, implying that eating at Taco Bell is also for the young at heart.
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