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BÉNÉFIQUE NUISIBLE

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First Chiquita Banana Commercial

Contexte
United Fruit company's banana commercial introducing the yellow banana in the 1940s.
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
It informs the public about how to eat bananas and gives them a very wholesome and happy image that is compatible with popular ideals of health, wellness, and trends of the time. At the same time, the company was actually grabbing land, exploiting labor and contributing to bloody civil wars.

Comments

  1. user-avatar
    kendel cathey
    sam 19/09/2015 - 01:39
    kendel cathey
    this is beneficial because its teaching people about bananas and how healthy bananas are
  1. user-avatar
    Kmarii Smith Iymoni Pleasant
    sam 19/09/2015 - 03:50
    Kmarii Smith Iymoni Pleasant
    The purpose of the media above is to entertain and inform while persuading the viewers to buy chiquita bananas.
  1. user-avatar
    Jakyra McGee
    sam 19/09/2015 - 03:54
    Jakyra McGee
    I think this video is beneficial because it is trying to get people to eat bannanas which is also trying to get us to eat healthy in different types of ways.
  1. user-avatar
    Shania Johnson
    ven 26/02/2016 - 01:49
    Shania Johnson
    Its very inspirational

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