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Burger King Ad Featuring Mary J. Blige

Contexte

2014 Burger King commercial features R&B singer Mary J. Blige.

Technique utilisée

Respond to Audience Needs

Pourquoi est-ce un message d'influence?

Commercial relies on celebrity Mary J. Blige to appeal to minorities but the video also relies on stereotypes and reinforces them.

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Comments

keelan
mar 29/09/2015 - 21:39

keelan

I love buger king

I like the song

I like the video

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winston
mer 30/09/2015 - 21:51

winston

this is a false claim about how people say that all black people eat chicken when thats not the case

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Wynton
mer 28/09/2016 - 01:07

Wynton

This is a sterotype because they have a black lady singing about chicken and people know black people like chicken

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