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Heineken Keg Commercial

Contexte
Heineken commercial features a female robot that is scantly dressed and dances / poses with the advertised keg
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
The commercial is meant to appeal to an audience that would find the robot sexy and futuristic by using women's bodies as props, inhuman and interchangeable.

Comments

  1. user-avatar
    Brion
    mar 29/09/2015 - 21:18
    Brion
    this is sexism saying that women are machines
  1. user-avatar
    keelan
    mar 29/09/2015 - 21:22
    keelan
    its saying women are roboots they do everything they are like andriolds
  1. user-avatar
    Lennitreon Media
    sam 24/09/2016 - 01:49
    Lennitreon Media
    This ad is using women bodies as props.

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