Mailer Says Gay Marriage Can Be Stopped

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Mailer Says Gay Marriage Can Be Stopped

Contexte
This is from the National Organization for Marriage. This is from 2011 and was a mailer to New York residents.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
This shows a vulnerable young child reading a fairy-tail book about two homosexual Kings in an effort to instill fear in people who believe homosexuality is wrong. It tries to imply that the child's innocence is in danger because of his exposure to the book.

Comments

  1. user-avatar
    Jonnyn22
    sam 21/11/2015 - 10:28
    Jonnyn22
    This is outrageous. This is about as blatant as propaganda can be. This was clearly a campaign to end gay marriage. There is no attempt to illicit dialog in this mailer, this is clearly geared towards getting an emotional response. Shameful use of a small child to paint a picture of innocence.

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