Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Suggested Content from Wired Mag
Contexte
These "Sponsored Stories" were at the bottom of the webpage of Wired Magazine on October 20, 2015. Wired contracted with Outbrain, which calls itself a content discovery platform for advertisers to share messages that look like news.
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
Most people will not recognize these "news stories" as having a persuasive intent. Because of micro-targeting of audiences, people will see messages that are targeted specifically to their interests and demographic backgrounds.

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