Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Contexte
This is an ad by the US Dept. of Transportation to convince teens to not text and drive by showing the negative outcomes of texting and driving.
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
The language, situations, and people in this ad are directly meant to relate to teenagers, and show them in particular why they should not text and drive.
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