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This commercial makes us stop and listen to the message because it ties us to religion and why god created a farmer. Announcing as if God chose the Dodge Ram as the chosen truck for farmers that no other truck can help get the job done.
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Ram Truck Commercial tying religion to farmers and farmers to a specific model of a truck. Created by Ram Trucks

Comments

  1. user-avatar
    Catherine D.
    To, 06/02/2016 - 20:53
    Catherine D.
    This benefical message qualifies as propoganda because it ties religion to the selling of a vehicle. The propagandist is selling this message by trying to show the reader that a farmer needs to get the Dodge Ram so they can get their job done. This is an appeal to social fears because the farmer would believe that he is not with god if he does not have this vehicle to get the job done.
  1. user-avatar
    Kennedy C
    To, 06/02/2016 - 22:04
    Kennedy C
    This message qualifies as propaganda because they are using religion to persuade us. They are "selling the message" by showing a farmer(who is a very important aspect to the world) with a Ram truck. The emotional appeal that is present is association, they are associating god creating a farmer and a farmer with a truck. This could be beneficial to the car company because many people will associate a Ram truck with something good.
  1. user-avatar
    Monica S.
    To, 06/02/2016 - 22:10
    Monica S.
    This message is propaganda because it is appealing to experts or authority. This propaganda is tying in religion to the creation of farmers and respectful men who work hard on the farms. When the message ties in religion, everyone seemingly follows and does not question. This message is harmful due to the fact that not everyone is religious in the world so the message may not be displayed properly to help the car company enough. This form of propaganda is "selling the message" by incorporating religion into the persuasion.
  1. user-avatar
    DeLane Johnson
    To, 06/02/2016 - 22:14
    DeLane Johnson
    This message is propaganda by appealing to the authority of God when trying to sell a truck. They say God made a farmer to do many important things on Earth and farmers need trucks to do those things. They sell the message by telling the story of God and farmers. It is beneficial because it opens up beliefs to new people ad sells vehicles for people who need them.
  1. user-avatar
    Michaela S
    La, 06/04/2016 - 00:41
    Michaela S
    I agree with DeLane J that it is propaganda because they are using the authority of god to sell the object.

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