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San Diego Zoo
Taustatiedot
The San Diego Zoo created this public service announcement to raise awareness of the role of zoos in helping protect endangered species.
Käytetty tekniikka
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Tämä on mediavaikuttamista, koska
This is an ad that never shows an animal but appeals with the presentation of diverse, attractive people who "see the world diffeerently." It's a harmless, feel-good message.
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