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People like the feeling of belonging that they get from political participation. This is a form of propaganda known as the "bandwagon effect." It's powerful because it works to energize supporters and demoralize the opposition.
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The German far-right party AfD encouraged users to share this message "I voted for AfD" after the recent election. Their posts were shared over 800,000 times during the year, more than the posts of all major parties combined.
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