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This propaganda activates emotion in the viewer, bringing a nostalgic feeling by using a movie that many grew up with to raise awareness for the Alzheimer's Association Pure Imagination Project. This is beneficial propaganda to influence the public.
Käytetty tekniikka
Activate Emotion
Tämä on mediavaikuttamista, koska
This PSA for Alzheimer's was created by David Olsen, a creative director at MullenLowe, and launched the PSA with support from Warner Bros. Entertainment, which holds the rights to the film, and Universal Music Group.
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