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Uber Mask Ad

Dodatne informacije
During the height of the pandemic back in 2020, Uber released this ad to make people want to look out for others and wear a mask. Emphasizing the fact that you should protect others as well.
Korištene tehnike
Respond to Audience Needs
Ovo je propaganda zato što
Uber took advantage of the fact that people would protect themselves at first, but also implemented the fact that wearing a mask would also protect those around you (which is completely fair). The intended audience is all of Uber's customers, as well as anyone of those who were out in the midst of the pandemic.
Izvor
YouTube

Comments

  1. user-avatar
    Sophia M
    uto, 02/15/2022 - 23:15
    Sophia M
    This was the first video ad I had seen, so thanks for including it! I think this is an example of propaganda that a lot of people wouldn't see AS propaganda simply because it is a statement about health and safety. Tying that into your previous example of Uncle Sam, the virus, and a masked cartoon of what seems like a cell, I the only reason it feels like something like this is a clear example of propaganda in todays day and age is because the virus has turned political.

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