National Front and fear: a love story

There are multiple techniques used here: the poster simplifies ideas, it polarizes two different visions and valorizes one vision instead of the other. The vision which is undermined here is wearing a religious (Islamic) distinctive symbol. The message here implies that wearing a Hijab is dangerous, and is not a French value. The National Front then advocates that the women wearing Hijabs are not truly French and that you should "choose" the National Front to get rid of them. This is also a direct attack towards a presumed "opponent" to the National Front, which is clearly the Islamic religion. This also activates emotion, because it links the violence in the French suburbs with Islam, which is totally not relevant and way more complex. This poster plays on fear by simplifying complex problems for election purposes.