Beoordeel: is dit een voorbeeld van nuttige propaganda? Of is het schadelijk?
NUTTIG SCHADELIJK
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The beauty of Chinese women between 0 and 100 years old
Achtergrondinformatie
It’s an advertisement of Meitu mobile in 2018, directed by A Nang. Meitu has a vision to be the tech company that best understands beauty itself. Cai Wensheng, the chairman of Meitu, hopes that the company’s products can be used by everyone from babies to 100-year-olds.
Gebruikte techniek
Respond to Audience Needs
Dit is propaganda omdat
The video simply uses portraits of Chinese women from different places at different ages. Those faces are typical and easy to strike a chord among Chinese. The aim is to encourage Chinese women to record their distinctive beauty, of course, with Meitu products. It’s not harmful because in traditional Chinese value women are ignored and the ad conveys an idea of expression and confidence.
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