Get a Mac

The ads play on perceived weaknesses of non-Mac personal computers, especially those running Microsoft Windows, of which PC is clearly intended to be a parody, and corresponding strengths possessed by the Mac OS (such as immunity to circulating viruses and spyware targeted at Microsoft Windows). The target audience of these ads is not devoted PC users but rather, those who are more likely to "swing" towards Apple. Apple realizes that many consumers who choose PCs do so because of their lack of knowledge of the Apple brand.