Weight Watchers 2.0- Noom attacking opponents Weight Watchers

So I have used the weight loss company Noom before (but had canceled after 3 months) and ever since I signed up last year I get constant ads in my email, and Facebook trying to get me to join again. This ad from them is using propaganda to attack their competitor company Weight Watchers, using the slogan “Millennials are calling it Weight Watchers 2.0”. This statement is stating Noom is better than Weight Watchers and its a smarter way to lose weight.