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BENEFIC NOCIV
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The Most Eco-Friendly Cars
Context
By Dave Nichols, the message is intended for people who are trying to be more eco-friendly and who want to not pollute the air so much. The purpose of this message is to try and get people to purchase a more eco-friendly car rather than a regular brand like ford or Lexus. this is on a website that popped up.
Tehnica folosită
Activate Emotion
Este propagandă pentru că
It uses Appeal to Emotion because the advertisement relies on the viewer's emotional connection to nature and the desire to protect the environment. It creates a positive emotional response by depicting a harmonious, clean, and green world.
Sursa
https://www.greencars.com/expert-insights/the-most-eco-friendly-cars
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