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Mind Over Media Propaganda
Bakgrundsinformation
It is a banner taken in Shau Kei Wan, Hong Kong, telling local residents that MTR has agreed to build escalators near Exit A3 of Shau Kei Wan Station.
Vilken metod används
Respond to Audience Needs
Detta är mediepåverkan för att
It targets a large group of people i.e. the local residents of Shau Kei Wan District in Hong Kong. The residents are influenced and their attitudes towards MTR Cooperation are likely to changed positively.
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Kristy Shih Nga Yung, Undergraduate of HKU
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