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Coca-Cola Propaganda
Bakgrundsinformation
This is an ad by Coca-Cola, this ad was not used for any other specific reason other than the promotion of their soda
Vilken metod används
Activate Emotion
Detta är mediepåverkan för att
This is activating emotion propaganda because the image and words used to describe the drink. First, the image shows a sunny day with a beautiful picnic that would arouse your happy emotions. The words literally consist of "happiness," this strong word adds to the arousal to your emotion of happiness. Happiness is an overall desirable emotion and this ad provides a connection between happiness and Coca-Cola, making Coca-Cola an overall desirable drink, leading many people to buy it. Therefore, this ad is a form of activating emotions propaganda.
Källa
https://www.conversioner.com/blog/how-to-increase-conversion-with-words
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