Your body, your thing

This campaign uses strong emotions such as sadness, empathy, and insecurity to influence the audience. It shows hurtful comments people receive about their appearance and personal choices, making viewers emotionally connect with the message. The comments used in the campaign are real comments that the ambassadors received on their social media platforms, and they are presented from two different perspectives. This allows viewers to recognize themselves and their own experiences in those comments, creating a stronger emotional connection and sense of understanding. The campaign promotes acceptance, freedom, and respect for personal decisions, encouraging people to change their attitudes and behavior toward others.