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"Wear your white lab coat"

Contexte
The White House invitation to the doctors said "wear your white lab coat." By manipulating the event, the WH hoped to communicate to the American people, via the news media, that ALL doctors support Obamacare when all don't.
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
This photo of President Obama, surrounded by physicians, was taken by an AP (Associated Press) photographer during a White House ceremony (10/05/09) about the Affordable Care Act, aka Obamacare. The image appeared on a multitude of news sources.

Comments

  1. user-avatar
    fleur2lis
    mer 31/12/2014 - 00:47
    fleur2lis
    I disagree with the description of why this is propaganda. By asking doctors to wear their lab coats, it's an easy way of people visually recognizing that the people flanking Obama are doctors. And I don't think it's accurate to say that the WH is trying to show that ALL doctors support Obamacare; certainly about demonstrating support by health professionals but by ALL doctors - highly doubtful.

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