Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
Translate to other languages
SMART Car's Poop Tweets
Contexte
This video describes a viral marketing campaign by Smart USA, showing how the car company responded to negative Tweets with their own messages about the strength of the cars, delivered in a humorous way using social media.
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
This is viral marketing through social media. It's beneficial because the company is directly responding to its critics.
Comments
No Comments Yet
Share Your Ideas