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SMART Car's Viral Facebook Marketing

Contexte
This video describes "Tag Your Own Adventure," a form of viral marketing designed to inspire the fans of the SMART car into marketing agents for the company. People's active participation was essential to the success of this marketing campaign.
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
This video flatters its target audience by linking them to the company's marketing goals.

Comments

  1. user-avatar
    Michelle
    dim 12/11/2017 - 09:40
    Michelle
    IMPRESSED and found the piece very informative as well. Two thumbs up.

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