Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Publishers Clearinghouse Mailer Gets Urgent
Contexte
My mother received this large envelope in the mail from Publishers Clearinghouse.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
The envelope makes the content seem important. It is likely to create feelings of urgency (and possibly excitement or even dread) The design mimics that of a Federal Express envelope and perhaps creates authority that compel action.

I was in the middle percentage.
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