Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Toward the Sounds of Chaos
Contexte
This is a promotional campaign for the U.S. Marines and it seems designed to attract young people to serve in the military.
Technique utilisée
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Pourquoi est-ce un message d'influence?
This commercial activates a feeling of excitement and of thrill in using big machines and high technology. It's definitely positioning the Marines as the "good guys" who fight against the "bad guys," attracting risk-takers to join.

Plus, I've worked with Marines. There are a few I can count who would definitely be running away from the fight. ;)
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