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CBC Explains Native Advertising

Contexte
This is a documentary from The National about the branded content that is common in news media, told from the point of view of journalists who must satisfy the needs of advertisers to survive.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
This is a documentary that aims to educate people about how to recognize branded content, or advertising that looks like journalism. Not propaganda. Beneficial.

Comments

  1. user-avatar
    Harland
    mer 22/07/2015 - 20:20
    Harland
    While the reporting itself may not qualify as propaganda, the underlying assumption is that media outlets must survive as businesses. That seems to me to be a very inside view. Why should journalism be spared the disruptions that have upended so many other industries? For all the talk about journalists’ sacred role to inform the public, there is nothing that guarantees that journalism will continue to exist in a form that is recognizable to its 20th century practitioners.
  1. user-avatar
    markymark531
    sam 23/04/2016 - 03:20
    markymark531
    This is definitely beneficial, as most people have no clue that when they are reading branded content, they are reading ads and not news stories.
  1. user-avatar
    ericcom520
    jeu 06/10/2016 - 04:24
    ericcom520
    It is amazing to see how far media has come. Ads are almost all online now and it is cutting jobs. This video is really eye opening! They think advertisers are taking over for journalism.

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