Paul McCartney is a Vegetarian

Est-il bénéfique ou nuisible?

BÉNÉFIQUE NUISIBLE

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Paul McCartney is a Vegetarian

Contexte
Found this on Pinterest. Pictures Paul McCartney as a spokesperson for becoming a Vegetarian, suggests others to join him as well.
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
Respond to audience because it is sending a particular message to a particular population. It pictures a celebrity, Paul McCartney who is someone that people look up to and will take advice from, playing on human's needs to fit in or be seen as 'cool'.

Comments

  1. user-avatar
    ASU Student
    dim 22/11/2015 - 09:43
    ASU Student
    I think that this ad is beneficial because Paul McCartney has so many fans and by showing that he is a vegetarian, the ad hopes that many others would follow as well. I think that this ad is also beneficial because it doesn't show some of the more upsetting images such as animals being slaughtered, etc, that many people would look away from and miss the message. This ad gets the message across in a way that would make everyone look and remember.

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