Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Coca-Cola Christmas Happiness
Contexte
This Coca-Cola ad shows Santa drinking Coke and looking jolly.
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
The ad associates Coca-Cola with happiness and merriment--something many people want to feel during the Christmas season. I think it is not harmful because you have the choice to drink it or not.
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