Beoordeel: is dit een voorbeeld van nuttige propaganda? Of is het schadelijk?
NUTTIG SCHADELIJK
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Nutella: the art of concealing
Achtergrondinformatie
In this french publicity campaign of the year 2016, Nutella praises the good quality of its ingredients and justifies the use of palm oil.
Gebruikte techniek
Simplify Ideas
Dit is propaganda omdat
Nutella here uses a simplification of ideas. Nutella voluntarily omits crucial information to trick the consumer into buying the product without feeling guilty. Nutella says that the palm oil is not dangerous if consumed in a slight amount, whereas the French National Sanitary Agency clearly states that Nutella has no valuable intake for too many negative intakes. Furthermore, Nutella is not transparent about the high sugar profile of its products.
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